The Prince's Countryside Fund
We’re proud to support British farming and rural communities.
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We’re proud to support British farming and rural communities.
Shot in the beautiful countryside of West Sussex and starring the lovable British rogue John Lydon, our TV ads because an overnight sensation when shown last year. In them, John is seen gallavanting across Britain. Having experienced elements of British rural life John decides he buys Country Life because he thinks it tastes the best.
Here's our pack shots of John Lydon from our recent TV ads, as he explores the Great British countryside whilst telling us why he always chooses to buy Country Life butter.
Remember to look out for John in a new series of press and radio ads revealing that buying Country Life helps support British famers unlike Anchor from New Zealand.
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The Prince’s Countryside Fund was established to improve the long-term sustainability of the British countryside and its rural communities, and County Life is proud to support it.
Every company behind the fund has a special connection to the British countryside through the products they make or sell. That’s especially true of Country Life since the milk we use comes exclusively from British dairy farms.
As well as supporting the Prince’s Countryside Fund directly, we will also be displaying its logo on all our butters and milk.
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